There’s a specific type of SaaS pricing page that feels less like buying software and more like filing taxes. Feature matrices. Usage multipliers. Seats × storage × API calls × “contact sales.”
Complexity sneaks up on you
The first pricing model was simple.
One plan. One monthly fee. Everybody happy.
Then came enterprise requests.
Then annual discounts.
Then usage tiers.
Then overages.
Then “just one custom exception.”
By 2025 our pricing page required hovering over fourteen tooltip icons to fully understand what you were paying for.
Which, unsurprisingly, customers hated.
The customer interviews were brutal
One founder told us:
“I shouldn’t need a finance team to buy analytics software.”
Fair point.
Another prospect spent twenty minutes on the pricing page and still booked a sales call just to ask what counted as an “active tracked entity.”
That phrase alone should have been a warning sign.
What we changed
We rebuilt pricing around predictability instead of extraction.
Three principles guided the redesign:
No hidden multipliers
No surprise overages
No feature gating core functionality
Instead of charging separately for every operational detail, we bundled around company stage and scale.
People understand “startup,” “growth,” and “enterprise.”
They do not understand why dashboard exports cost extra.
We also killed usage calculators entirely.
If customers can’t estimate pricing in their head, the pricing is probably too complicated.
The results
Oddly enough, revenue didn’t decrease.
If anything, trust increased enough that expansion revenue improved naturally.
One thing we underestimated
Simple pricing requires internal discipline.
Every team eventually wants to add a special case.
Sales wants flexibility.
Finance wants safeguards.
Product wants packaging experiments.
The pricing page becomes a mirror of company decision-making.
If the organization is chaotic, pricing eventually becomes chaotic too.
Alicia Hamilton
Co-founder, Metrify
Focuses on onboarding, retention and product adoption mechanics. Former growth operator at a B2B workflow platform.
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